NHL’s Gary Bettman honored for league’s growth, basks in ‘newer markets’ making Stanley Cup runs

Fans cheer as the Vegas Golden Knights scored against the Dallas Stars during the second period of Game 1 of the NHL hockey Stanley Cup Western Conference finals Friday, May 19, 2023, in Las Vegas. (AP Photo/Sam Morris)[ASSOCIATED PRESS/Sam Morris]
NHL Commissioner Gary Bettman is receiving a lifetime achievement award from Sports Business Journal for the league’s growth during his 30 years in charge. It fittingly comes at a time when the four teams left vying for the Stanley Cup play in Dallas, Las Vegas, South Florida and North Carolina. Expanding hockey’s footprint into the U.S. Sun Belt has been a critical part of lifting league revenue from $437 million when he took over in the early 1990s to nearly $6 billion now.
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