In the Groove

Based right here in Minneapolis, the creative guys behind the company, In the Groove, are responsible for some of the most recognizable songs for popular TV shows and commercials that air all over the country.

Emily met Darren Drew and Brian Reidinger, the head honchos behind In the Groove – the company that made the music possible in shows such as Jersey Shore, Minnesota Twins ads, ESPN Sportscenter, Budweiser commercials, and so much more.